Those shiny devices we hold in the palm of our hands impact how we, as consumers, discover and make decisions. As a marketer that has been asking why all my career, my natural curiosity keeps me plugged into learning how stuff works. I like digging through data and observing behavior to develop insights that will drive engagement and action. My why not? approach has unleashed immense potential for the brands I have worked with. I am endlessly excited by the prospect of helping people and businesses find the voice their story needs and the communications mix to make it matter.